SHOP WISELY
Environmental issue campaign concerning food waste. The campaign is aimed at changing the way consumers shop. The strategy is to influence the behaviour and decision of shoppers through the use of positive reinforcement and indirect suggestions (Nudge Theory). Do this by linking or associating food waste to saving money (positive) rather than wasting money (negative). It’s more enticing and encouraging to hear about saving money. Inspire and engage targeted audience into action. Implement this by designing a poster and rolling that content across to social media using Twitter. Using prompts or cues in supermarkets with mini posters placed in shopping trolleys and shopping baskets. Call to action is Food Waste is Money Waste. Shop Wisely.
