BETTABANK
Visual identity and branding for a boutique bank. In wake of the royal commission into the misconduct of the four major Australian banks where bank practises and culture was driven by profits and greed. Where the major banks lost sight of their outset purpose of providing customer service with integrity and as a result they lose their way as a business. If I was a bank, I would want to do “better” than this. The central proposition of operating a bank business where there is most importantly trust. From this core value thinking, it was where the brand identity came into being.
