MONUMENTAL
Monumental is a series of events and live awards program for the global architecture community. With core themes of Inspiration, Knowledge and Community–this event is much more than a boring convention. Hosted in Sydney, the 12-day event will bring together culture, education, commerce and entertainment with a full, varied program, including exhibitions installations, trade shows, talks, launches and open studios. The event requires concepts for an identity package to bring the event to life. Rolled out to all event collateral such as posters, banners, website, merchandise etc. With architecture as the central focus of this event, I wanted the concept of the logo to convey the idea of a building. Inspired also by the name of event–Monumental, a monument is a form of building. The very framework of a building consists of blocks. Therefore, the approach was to design a logo that referenced this. Based on the Tumbling Block Grid, the repetition of the tumbling block design eventually evolved to the festival logo.
