A full stop has been added after GONE to punctuate the dire and finality to the word's meaning.
GONE IN A HEARTBEAT
Campaign pitch to raise awareness regarding endangered whales. “In a heartbeat” is expression that you hear people say in all sorts of life situations. Since this was a campaign pitched at in this case endangered whales I thought it would be appropriate to put the word “Gone” in front of the expression so that it would become “Gone in a heartbeat”. A bit of visual mind mapping and heartbeats is translated into heartbeat signals. Some more iterations and the whale tail is incorporated into the heartbeat signals for the visual communication and the core message of the campaign.
